Have you considered what image our various logos transmit to the marketplace?? You will remember Greg’s piece in the year book which summed up the image challenge in those immortal words….. “The Old Man’s Boat…”
None of who have raced in the Class would believe that about the boat for a moment. So why does everyone else seem to? I find it hard to figure out how we give this impression – at least from BIFFA we need to reflect on everything we write and put online.
Part of that will be our logos. It’s different by country…. Towards the end of this article I’ll show you the Irish Logo, and the Australian 50th logo. If you think about the local image they convey in their markets and compare them with ours in UK… what do you think??
Purely for myself, I think they are a good bit more “contemporary”… modern… stylish than we have in UK.
Then there is this one – I call it the Fred Perry logo. Did we do it for the 1997 Worlds in Cowes maybe. Fred passed away in 1995, which I think slightly gives me a nagging feeling about it. What do you normally associate wreaths with??
So that is our three – how contemporary does the “Hull” logo (above) look these days??
So – here are the challengers. First the Irish one… It looks really modern don’t you find? Could be something out of Topshop. There’s a few other things too… Like, for a start, it is showing the boat moving and you get an impression of speed. As I say it feels very current, don’t you find? Is that the colours maybe, or would it still look good in black and white?? Hmm… It also shows a spinnaker… which we all know is very central to the boat at its most exciting… Actually it reminds me of an updated version of the Paul Elvstrom logo in his 1960’s book – do you remember that??
So what did the Aussies come up with for their 50th Anniversary logo?? A wreath?? No None of that!! This is what they created for the event. I reckon this is very promising… spinnaker, boat looks beautiful, looks like it is leaping out of the logo, let alone moving…
I was wondering if somehow we could adapt this one, but get two boats racing side by side in some way…
So what to do? Well, we need some help. Is anyone out there in the Class an ace graphic designer, has one for a spouse, has kids who are good at this kind of thing, living next door to a designer?
If you can come up with something you like, then scan it over to firstname.lastname@example.org in jpeg format… and we’ll put it on the blog for everyone to take a look at it…..