A little work has been going on in 2012 to try to understand and upgrade our “Brand Image”. Part of that has been an initiative at BIFFA HQ to get a more contemporary logo design….. to replace the FF with a wreath around it from 1997 (I think…!). We wanted to trap a sense of the beautiful, graceful keelboat that it is. We wanted to get a sense of movement, even speed if we can – we also wanted to trap the three sail, exciting spinnaker reaching part of the boat’s character – and of course still feature our double “f” logo….and our keel!!!
And here is the new logo … What do you think??!!!!! (I like it, obviously)